Each Bubble Bar and soap gift is housed in 500g of Ballistic "egg shell". The hollow eggs, available in two varieties are made from bath ballistic mix and contain two Lush products inside. When the inner products have been used, consumers can simply break off pieces of the outer shell and throw them into the bathtub for an indulgent fragrant soak. To protect the eggs Lush wraps them in biodegradable eco-plastic which can be put on the compost heap.
Or as Lush is stating: “Luxury without the guilt; just the way we like it best.”
The gift eggs are wrapped in Innovia Films’ transparent NatureFlex NE30 film, which has been converted into sheets by Innovation Packaging Solutions Ltd.
For the ethical handmade cosmetics company Lush, NatureFlex was an obvious solution for the packaging as the film begins life as a natural product - wood - and breaks down within a matter of weeks. It also offers advantages for packing and converting such as inherent dead fold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases and aromas and a wide heat-seal range.
NatureFlex films are cellulose based, derived from renewable wood-pulp and are certified to meet both the European EN13432 and American ASTM D6400 standards for compostable packaging. The wood-pulp is sourced from managed plantations operating under Good Forestry principals (FSC or equivalent). NatureFlex films typically have a renewable bio-based content of some 95% by weight of material.