Worldwide the period up to Easter is traditionally a ‘wasteful’ period in terms of packaging material. The sales in Easter Eggs and other (chocolate) products during the Easter period is enormous and consequently the consumption of fancy and mostly non-recyclable packaging materials. Easter time is one of the most important periods for the chocolate industry, it represents some 10% of their annual sales volume and for years, chocolate companies have used bigger and more flamboyant packages to excite children and their parents, to boost sales and profits.
In several countries, however, the Easter Eggs are stripped of their exorbitant packaging, as manufacturers cut down on packaging material or replace it by environmental friendly alternatives in their attempt to let Easter Eggs go green.
Reducing packaging creates challenges, as Easter Eggs are typically hollow and fragile. They need a form of protection during the distribution chain in order to ensure that the eggs arrive on the shelf in one piece.
Although in general Easter Eggs are presents, with the packaging representing an integral part of the gift presentation, the chocolate industry is under constant pressure, as consumer’s attention is increasingly turned to sustainability.
Let’s visit the UK and Brazil to see the difference in “waste-management”.
In the UK the most remarkable changes in the Easter Egg packaging can be seen, since major Easter Egg manufacturers in the UK such as Cadbury, Kraft, Mars and Nestlé entered into a collective and voluntary covenant with WRAP ((Waste & Resources Action Programme’s), agreeing to make significant packaging reductions to their 2009 edition of Easter Eggs.
The move by the leading chocolate manufacturers is part of a sustainability drive across this industry segment, which uses 4,500 tons of packaging material for Easter Eggs every year. ....... continue reading