Showing posts with label cardboard. Show all posts
Showing posts with label cardboard. Show all posts

Sunday, 25 January 2009

Braille and Packaging

Since January 1, 2006 a new EU directive (2004/27/CE No) requires all packages of pharmaceutical products to bear the Braille characters, in order to give the blind and partially sighted consumer the ability to read and understand the necessary consumer information.



The number of people that can be categorized as blind or partially sighted increases each year, mainly as a result of the higher life expectancy and aging of the population. Most of the visual disabilities manifest themselves at an older age, namely 88% after the age of 60 compared to 10% between 16 and 59 years and 2% below the age of 16 years. But unfortunately - less than 2% of the partially sighted and the blind can read Braille.

This year it is 200 years since the Frenchman Louis Braille (1809-1852) was born. When Louis was 3 years old, he became blind. He spent most of his life teaching the blind and stimulating the interest of people for his revolutionary braille. The braille alphabet is a so-called relief alphabet: the letters and other characters are made by punching dots in the paper, so that a small elevation occurs which can be ‘read’ by the fingertips. probably Braille took the idea of a relief alphabet from a French artillery officer, Charles Barbier, who developed "Ecriture Nocturne" (night writing) in response to Napoleon's demand for a code that soldiers could use to communicate silently and without light at night.

The year 2009 has been declared the Braille year
The EU directive requirements for the installation of Braille characters on labels and packaging is one of the challenges, which the pharmaceutical industry faces. Past experience has shown that it is often difficult or sometimes impossible to free sufficient room for the Braille characters on the label or packaging.
In order to help drug manufacturers to comply with the European legislation, several companies have developed their own unique solution.
Here successively Sleever Braille, CCL's BrailleMarker, the AccuBraille system of Bobst and Nordson's e.dot.
............ read the full article

Tuesday, 6 January 2009

The paper water bottle


The paper/cardboard bottle, the so called, 360-Paper-Water-Bottle from Brand Image, has been developed in an attempt to reduce the waste of billions of plastic bottles.
Overall introduction of the 360 paper-water bottle to replace the mineral water bottles made from PET or other plastics, might reduce resolutely the plastic bottles which are discarded every day in the United States and end up at a landfill. The bottle is made from 100% renewable food safe resources, fully recyclable and can potentially be used for a number of liquid categories.
The extremely innovative new packaging of Brand Image, which was responsible for the whole project including the development of the concept, the branding, proto-typing, engineering and product design, is the first of its kind in the world and a real environmental friendly solution to the problem of plastic bottles.

Each day, Americans throw away 60 million plastic bottles. Only 14% is actually recycled - so that 86% end up at the landfill or as litter. Radical problems require radical solutions. Brand Image tried to answer the question: Can we design a container, which would emit durability, be easy to transport and give consumers an improved drinking experience?

The 360 Bottle Paper, versatile in its range of consumer applications and made from food safe and fully recyclable materials, reduces energy consumption during the entire life cycle of the product without violating the functionality.

The packaging uses sustainable sheet material made from bamboo and palm leaves, which are squeezed into 2 halves to encapsulate a micro-thin PLA film which guarantees the liquid/O2 barrier. The compressed material provides for the design, the graphic substrate and/or decorative surface and structural integrity. It is shipped in folded condition and "pops open” during filling through a conventional liquid opening in the bottom. The barrier material also functions as media for sealing the 2 halves together.
To pour the liquid the top is removed by snapping off. To re-close, the deleted section is opened to have a hygienic cap available, the remaining part can be hanged on the handle to prevent waste. It changes the whole experience of drinking water, from the way the bottle looks, feels and works until the end of its use.
The 360 bottle of paper is basically designed as a one-portion packaging, but the way it has been made a collection of several bottles can be arranged without having to use a separate 6-pack carrier. The use of pure natural cardboard with structural vertical breaks reduces the material consumption for palletising and transport.

81194
© Weslley Murylo De Souza Steeman
e-mail: amsteeman@yahoo.com.br