Monday, 22 June 2009

An Exotic Change of Scenery

A major player on the highly competitive Finnish wine market, the Franco-British wine dealer and producer, Boutinot, introduced its two South-African Seriti wines in a distinctive exotic style. The Seriti Chenin Blanc features the delicate detail of a zebra skin, while the Seriti Merlot wine opted for the might of the cheetah.

Boutinot, a Cheshire-based wine production and distribution company, always has sought to remove the aura of elitism which has surrounded wine drinking, with light-hearted brand names such as "Old Git" and "Old Tart" carrying labels with caricatures of old gits and old tarts. Others are named "Italia" or "Big Mamma's Italian Red" and a best-selling French wine is calle ... read more


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