Wednesday, 10 June 2009

Danimals Yogurt in CrushPaks

In May 2003, EverEdge IP (formerly Inveratek, Auckland/New Zealand) began the development of a revolutionary packaging technology for viscous foods such as yogurts, jellies, condiments and sauces. The challenge was simple: to update the fundamentally old technology currently used to package dairy and other viscous food products by focusing on modern consumers' increasing demands for convenience and “on-the-go” products. The result was CrushPak.
CrushPak containers are moulded with accordion-style pleated sides from a standard polystyrene plastic with a small addition of rubberiser or elasticiser but in all other respects stock material. The packs are deliberately not labelled on the sides to allow the consumer to see the bellows of the accordion design.

With the ability to be manufactured on existing machinery, CrushPak can be made in virtually any dimension or shape like 30 gram packs, rectangles, ovals etc, and is suitable for most viscous products including jellies, fruit pulps, condiments, sauces, pastes and sorbets.

In 2006 New Zealanders were the first in the world to experience the CrushPak innovation, when CrushPak was exclusively licensed to Fonterra, New Zealand’s most important dairy producer.
A market study by Fonterrra for its flag ship brand ‘Fresh ‘n Fruity’ revealed that 5-to-12 year-olds dislike “spooning’ the fruity bits out of their yoghurt as they’d rather have a smooth yoghurt experience without the obligation to use a spoon. The answer was CrushPak, designed by award-winning brand design agency Dow Design and by Fonterra brought to the market under the product name ‘Splatz’.

The CrushPak, an accordion-like pack enabling the contents to be squeezed into the mouth eliminating the need for a spoon, was exactly what the New Zealand youngsters wanted to have. For the more civilised consumers wanting to use a spoon in the traditional way, the door is not closed.

And now the CrushPak package is entering the US-market, as the system is licensed to Dannon through EverEdge IP for its Danimals yoghurt products.

The Crush Cups are produced in Dannon's plant using existing Arcil thermoform/fill/seal equipment. The cups continue to be thermoformed using polystyrene sheet.
The packs are deliberately not labelled on the sides so the consumer can see the bellows /accordion design and are put into a sleeve for storing at the shelves.

CrushPak promises material reductions of up to 35% due to container strengthening from the pleated sidewalls versus smooth-walled containers


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