During this for so many "sanctified days" of the Christmas season it is justified to present a spiritual packaging.
Water with a spiritual message. Water comes in all forms, in expensive glass bottles and simple PET-bottles, in stand-up pouches and fancy packages. New is "Spiritual Water", just an ordinay (mineral) water, not dedicated or sanctified, but just to drink, and while drinking a prayer can be read.
In a market where bottled water is the number two on the list of beverage sales and is dominated by a few big global internationals, new Spiritual Brands wants to become the number one distributor of bottled water. Not because the water has a special price or is presented in a more attractive packaging, but solely based on the hundreds of millions of (potential) consumers who are believers, the target of the company that focuses on the Spiritual World with Spiritual Water.
The water with a spiritual message is normal water, no holy water and not dedicated only just drinking water, but the labels are inviting the consumer to read a prayer, while they refresh themselves.
Or as the company puts it: "Spiritual Water was born as bottled water with spirituality, positive thinking, prayers, God, and faith. The consumer chooses the bottle, which fits his needs and feelings, reads the prayer, drinks the water, believes in God - and himself - and the sky opens."
The water is bottled in PET bottles with beautiful artistic labels, showing multi-colour images of Biblical figures and symbols, with prayers in English and Spanish and inspiring words and messages. Spiritual Water is available in the market in 11 different versions - each with its own unique message and related illustration, (only the "freedom bottle" is, for some unknown reason, without an image). Every time that the consumer drinks, he enjoys the soothing, appropriate prayers to pick up additional inspiration.
Merry Christmas to all of you
© Weslley Murylo De Souza Steeman
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